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Gentle Monster, Digital Marketing Strategy
project Type
Final Project (Digital Marketing Certificate Program)
date
April 2024
skills
• Meta Business Suite (Facebook)
• Google Analytics
• SEO
• Social Media Strategy
• Branding/ Storytelling
full presentation
During my General Assembly course, I honed my skills in brand building and storytelling by developing geo-targeted digital marketing campaigns for the fashion brand Gentle Monster. My final presentation demonstrated how to leverage digital tools and data-driven insights to boost foot traffic in North American stores and increase conversions.
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